Use of John Johnson’s Life Story in Conjunction with Other Black Entrepreneurs as Role Models for Potential Black Businessmen
Carol L. Cook
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Under Bethune’s firm direction, the Daytona Institute survived its financial difficulties and became a thriving center for the local black community. By 1906, so many students were enrolled at the school that Bethune found it necessary to move classes from the original cottage to a larger hall.
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Samuel and Patsy McLeod saved enough money to buy a small farm after their emancipation. Strongly religious people, they taught their children that God rewards those who have a strong spiritual faith and who work hard in the service of others.
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The nation’s leading black educator, Booker T. Washington (seated, left) is shown here with faculty members at Tuskegee Institute, the black vocational college he founded in Tuskegee, Alabama, in 1881. Bethune once dreamed that Washington gave her a diamond to help her found a school.
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By selling home-baked sweet potato pies and staging public choir concerts by her students, Bethune managed—just barely—to gain the upper hand in her relentless struggle to raise funds for her school. A woman of boundless energy and determination, she told associates who complained that a task was impossible, “Go ahead and do it.”
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