It is vital to understand the differences between Consumerism, Consumer Culture and Consumer Society. Consumer society generally refers to a practical, even measurable state of economic development when a society and its economy can be said to be organized around and driven by marketplace consumption; the term generally refers to an ensemble of social institutions like the division of labor, mass production, and mass communications, advanced advertising and promotional institutions.
Consumer culture describes the patterns of values, meanings, and emotional satisfactions associated with those practices: the verbal, visual, and performative scripts through which goods, services, and experiences are promoted, ritualized, and dramatized.
Consumerism can refer to the frequency and intensity of marketplace behavior in an advanced capitalist society a society of high consumption. It can also refer to the high valuation placed on the satisfactions of consumption in a particular society, as in shop-till-you-drop. It can also name the different social movements calling for the reform of consumer society and culture; such as (a) the protection of consumer from shoddy or adulterated goods or for the purpose of this unit, (b) the environmental movement.
