Gladwell, Malcolm. "The Coolhunt" The New Yorker (1997), http://www.gladwell.com/1997/1997_03_17_a_cool.htm. (accessed March15, 2010).
This is an article describing the life of a 'cool hunter,' which is a person who works to find out what the cool new fad of the day is. Through the marketing strategies that cool hunters use we can learn much about how companies use teenagers when they make decisions about what and how much to produce.
Goodman, Barak. "The Merchants of Cool." Feb. 2001.http://www.pbs.org/wgbh/pages/frontline/shows/cool/ (accessed March 29, 2010).
This website is a great resource for understanding cool marketing and having a solid understanding of consumer culture in the lives of teenagers. There are interviews with economists and teenagers alike. Also you can view a PBS frontline special on the cool hunters documented in Malcolm Gladwell s The Cool Hunt. It could be used for the teacher to gain knowledge, or to show students the documentary. WARNING: there are parts of the film that get a bit racy; discretion is advised.
Hanson, Jon. "PBS Mind Over Money." May 9, 2010.http://video.pbs.org/video/1479100777/ (accessed March 30).
A website that hosts a video about our perception about cost benefit analysis.
Perner, Lars. "CONSUMER BEHAVIOR: THE PSYCHOLOGY OF MARKETING." http://www.consumerpsychologist.com/ (accessed March 28, 2010).
This website is a good resource for student reading. I plan on taking sections from this site and giving them to students to present some of the background information necessary to engage in a conversation about Consumer Psychology.
Schultz, D.P. & Schultz, S.E. (1987). A History of Modern Psychology. Harcourt Brace Jovanovich Publications.