Advertising Age. http://adage.com/ (07/05/10)
Search this site for updates in advertising for McDonald's and Kentucky Fried Chicken, search restaurant name and "worldwide," "global," or country name.
Ah-bon-French. http://ah-bon-french.wikispaces.com/French+Commercials (07/03/10)
French ads gathered by a French teacher (with great teaching resources on the rest of the site.)
Anthonioz, Céline. French and English: A matter of wars, words, and fashion! http://www.frenchentree.com/societe-francaise/displayarticle.asp?id=25079
A summary of France's linguistic history and contribution to English by the director of Learn French at Home.
Bedoya, Uhriel Edgardo Wood. MCDO: The Cultural Impact of Fast Food on Parisian Dining Habits and Pop Culture. A Thesis in International Studies at UPenn. 2003. http://lauder.wharton.upenn.edu/pages/pdf/UhrielWood_Thesis.pdf
This is a thorough and useful exploration of fast food in France, including the history of French culinary attitudes and experiences. I advise everyone to read it before planning their unit!
Business Insider. http://www.businessinsider.com/sex-robots-and-cheese-the-art-french-of-tv-commercials-clips-2009-2 (07/03/10)
This article includes 10 "best" commercials from France and introduced me to the exhibit "Forty Years of Ads on TV" at Musée des Arts Décoratifs in Paris.
Culturepub. http://www.culturepub.fr/
I found this site from the following blog: http://pollyvousfrancais.blogspot.com/2007/12/french-commercials-in-one-click.html (07/05/10). It is a compilation of commercials from around the world. It will be invaluable in choosing the commercial clips.
Eschwege, Ava. Ca se passe comme ça chez McDonald's. Marketing Magazine No. 109, 01/12/2006. Emarketing.fr. http://www.e-marketing.fr/Marketing-Magazine/Article/Ca-se-passe-comme-a-chez-McDonald-s-21917-1.htm (07/02/10)
Article about how McDonald's has marketed itself in France.
FastandFood. http://www.fastandfood.fr/ (07/04/10)
The catchphrase of this site is: Ici on décrypte la culture fast food. Here we decipher fast food culture. You can learn about new fast food trends and offerings worldwide, in French.
Fast Food Nation. http://www.fastfoodnation.co.uk/ (07/03/10)
This site has great information on fast food and alternatives, including a section on "fast food and media" with a subsection on "advertising fast food and junk food."
French.About.Com. http://french.about.com/library/writing/bl-punctuation.htm (07/04/10)
A guide to the differences in punctuation marks in number expressions.
French Linguistics. http://www.french-linguistics.co.uk/tutorials/numbers/ (07/04/10)
This is a simple explanation of French numbers, all the way up to the gogol. It also has an equivalency computer in which you can type a numeral and the French word will be given.
Funny Commercials World. http://www.funnycommercialsworld.com/tag/french-commercials (07/05/10)
A collection of, well, funny commercials.
Gereffi, Gary and Christian, Michelle. A Global Value Chain Approach to Food, Healthy Diets, and Childhood Obesity. November 2007. http://www.cggc.duke.edu/pdfs/GlobalHealth/Gereffi_Christian_GVCs_childhoodobesity_WHOpaper_22Oct2007a.pdf (07/01/10)
Although this paper is arguing about the specific markets in China and Mexico, it sets that foundation with a clear history of how McDonald's and Yum Brands (KFC) have approached the global market as multi-national corporations, including how the companies have addressed the argument that they are unhealthy and contributing greatly to the obesity epidemic, specifically that of child obesity.
Irishherault, blogger. How France Became McDonaldised. In The Evening Hérault; 02/11/09. http://irishherault.wordpress.com/2009/11/02/france-mcdonalds/ (07/01/10)
An interesting blog about the success of McDonald's in France, including different menu offerings and cozier atmosphere.
ParolesMania.com. http://www.parolesmania.com/paroles_housse_de_racket_62087.html (07/27/10).
You can see the lyrics for the song used in the Kentucky Fried Chicken commercial here.
Shanahan, Andrew. Why did France Fall in Love with McDonald's? In, The Guardian; 07/24/08. http://www.guardian.co.uk/world/2008/jul/24/france.mcdonalds (07/26/10)
A short article about the success of McDonald's in France, including different menu offerings and cozier atmosphere.
Stern, Steven. CNN.Com. Fast food chains adapt to local tastes. April 8, 2010. http://www.cnn.com/2010/LIVING/homestyle/04/08/fast.food/index.html
An article showing how different fast-food chains have catered to local taste in their offerings.
Wikipédia. http://fr.wikipedia.org/wiki/Mots_fran%C3%A7ais_d'origine_anglaise (07/30/10)
This is a list of English words used in French. Verify everything from the list, as it is a Wikipédia site, but it was difficult to find alternatives. There are countless listings of French words used in English, but the other way around is more difficult to locate.
Ziobro, Paul. Yum Brands Introducing KFC to Broader French Audience. May 27, 2010. http://www.nasdaq.com/aspx/company-news-story.aspx?storyid=201005040814dowjonesdjonline000249
An article about how KFC is planning to reach more of the French market.
