Publicidad en Español
María Cardalliaguet Gómez-Málaga
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Objectives
This unit will primarily serve as an introduction to the world of publicity and advertisement, how advertisement agencies work, etc, focusing in various Spanish, Latin American, South American advertisements.
By the end of the unit, students will be able to:
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1. Learn basic notions of how the advertising world works.
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2. Read, understand, analyze, and interpret various advertisement products such as billboards, posters, brochures, magazine/news paper's ads, commercials, etc.
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3. Analyze and interpret television commercials, decoding their language and linguistic characteristics and semantics.
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4. Learn and recognize basic advertising strategies.
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5. Understand and interpret various cultural elements intrinsic to different countries in Latin America and South America such as Argentina, Chile, México, Colombia and Spain.
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6. Learn to express personal opinions, persuade, convince and influence a certain audience (other students), engage others attention and persuade them to do something, attract classmates (possible consumers) attention to a piece of information and/or detail.
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7. Use various grammatical structures and contents such as affirmative and negative, regular and irregular commands (with and without pronouns) and various verb tenses in the indicative mood.
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8. As for the lexical content, students will expand their functional vocabulary, in particular, the language of advertising and commerce, as well as the language of oral presentations.
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9. Listen to radio ads in order to practice listening comprehension.
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10. Foster critical thinking skills, such as problem-identification and solving, decision-making, anticipation and planning.
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11. Meditate on the consumer culture they live in and how advertising establishes patterns to follow as consumers.
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12. Learn expressions such as en mi opinión, me parece que, me da la impresión de que…
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13. Write using Spanish for a variety of purposes and audiences.
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14. Read texts -in the target language, - actively and critically for a variety of purposes.
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15. Effectively communicate for a variety of purposes.
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16. Use academic knowledge and information to think critically, problem-solve, and make decisions.
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17. Select and apply the tools of technology to improve personal and professional productivity.
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18. Demonstrate an appreciation for diverse cultures.
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19. Exhibit positive communication and collaboration within the school and regional community.
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