Atwan, Robert; Donald McQuade and John W. Wright, Edsels, Luckies, & Frigidaires: Advertising the American Way. New York: Dell, 1979.
American advertisements collected from a family magazine showing hundreds of years of everyday life America. Good to show students as a "hook".
Borrini, Alberto. El siglo de la publicidad, 1898-1998: Historias De La Publicidad Gráfica Argentina. Buenos Aires: Atlántida, 1998.
Book with more than 1200 ads from 1898 to 2006, texts and images in Argentina.
Caro, Antonio. La Publicidad en la que vivimos. Madrid: Editorial Celeste, 1994.
Excellent book. Deep and meaningful explanation of the elements that intermix in advertisement.
Castellblanque, Mariano. "¿Creativo sobre qué?." In Manual del redactor publicitario: ¿Reglas, normas, técnicas? ¡Rómpelas! Madrid: ESIC Editorial, 2006.
Examines the key elements to write successful advertisements.
Cervera Fantoni, ¡ngel Luis. Comunicación total. Madrid: ESIC Editorial, 2008.
About the best experiences and best professional practices in communication.
Ferrer Roselló, Clemente. La publicidad: ese quinto poder. Barcelona: Ediciones Internacionales Universitarias, Eiunsa, 1988.
Great resource to learn about advertisement and its influence.
Furones, Miguel ¡ngel. El mundo de la publicidad .Barcelona: Salvat Editores S.A, 1980.
The book makes reference to almost all fields in advertisement. Easy to read.
Gooddrum, Charles and Helen Dalrymple. Advertising in America: The First 200 Years. New York: Abrahams, 1990.
Encyclopedia of the print advertising image.
Holme, Bryan. Advertising: Reflections of a Century. New York: Viking Press, 1982.
Martín Serrano, Manuel. Publicidad y sociedad de consumo en España. Madrid: Cuadernos para el Diálogo, EDICUSA, 1970.
Detailed but a bit outdated account of consumer society in Spain.
Tungate, Mark. El universo publicitario: Una Historia global de la publicidad. Editorial Gustavo Gili: Barcelona, 2007.
This British journalist analyzes international advertising, including interviews with prominent advertisement figures such as David Ogilvy or Bill Bernbach. Chapter 15 talks about how advertisement in Spanish is culturally the same and how Argentine and Spanish ad-men work in both countries indistintly.
Villafañe Gallego, Justo. Estado de la publicidad y el corporate en España y Lationamérica. Pirámide: Madrid, 2001. Information on the advertising world in Argentina, Bolivia, Brazil, Chile, Mexico, Peru and Venezuela.
Willamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars Publishers: London, 2000.
