Lesson Plan 1: Time to Listen, Read and Think!
Goals
Practice listening comprehension while listening to Spanish and Argentine radio commercials, practice reading comprehension by reading the text "¡Quien no anuncia cada día no vende la mercancía!"
7
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Learning Objectives
As a result of this lesson students will be able to:
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1. Engage in conversations, provide and obtain information and exchange opinions. (Standard 1.1)
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2. Understand and interpret several commercials s in the target language. (Standard 1.2)
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3. Understand and interpret a text about how to analyze effective commercials in Spanish. (Standard 1.2)
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4. Use (reading and writing) the target language in the classroom. (Standard 5.1)
Materials
LCD projector, computer with Internet access and speakers, copies "¡Quien no anuncia cada día no vende la mercancía!" and questions on it, copies of the transcripts of the radio commercials with comprehension exercises.
Procedure
The teacher will start the lesson showing a commercial, giving students seven minutes to brainstorm what the main components are and to discuss what they think the creative director wanted the audience to see and if they accomplished their goal. The teacher will then give students a copy of "¡Quien no anuncia cada día no vende la mercancía.!" Different students will be asked to read paragraphs out loud. After, the teacher will team students up in groups of two so they will be able to help each other to understand and answer the questions about the text. The teacher will go around the classroom assisting students. Once students are done, some of them will be asked to read their answers.
Students will listen to two radio commercials to see how much of information they are able to get, filling in a "listening conversation/grid" activity. After that, the teacher will distribute a copy of the transcription of both commercials. Students will be able to listen to both of them again.
Assessment/Homework
The teacher will collect the reading comprehension questions to grade and make sure everyone has understood its main ideas.
For homework, students will bring the transcription of the commercials, their already filled out "listening conversation/grid" activity and a blank one so they can fill it out again and then compare both of them.
Lesson Plan 2: TV Commercials
Goals
Understand and analyze different commercials from different countries applying some of the advertisement strategies and feature and practice listening comprehension skills.
Learning Objectives
As a result of this lesson students will be able to:
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1. Students engage in conversations, provide and obtain descriptions, express feelings and emotions, and exchange opinions. (Standard 1.1)
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2. Understand and interpret several commercials s in the target language. (Standard 1.2)
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3. Students demonstrate an understanding of the relationship between the theory, texts and perspectives of the culture in them. (Standard 2.2)
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4. Reinforce and further their knowledge of other disciplines through Spanish. (Standard 3.1)
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5. Use (listening and writing) in the target language. (Standard 5.1)
Special Needs
Students are already familiar with some "Viewing Cues" and types of advertisements the teacher has already explained and exemplified.
Materials
Computer with Internet access, LCD projector, speakers, graphic organizer and a question handout.
Procedure
Teacher will start the lesson asking different students to summarize some of the "Viewing Cues" explained in previews classes. Teacher will distribute a handout with various questions about the types of commercial and interpretation of. Teacher and students will discuss their answers in detail. Students will have to write a 20 to 25-line paragraph describing one of the commercials and their interpretation of it that they will turn in at the end of the period.
Assessment/homework
Students will be assessed based on their writing and description of details.
Lesson Plan 3: What´s your Slogan?
Goal
Create slogans from pictures
Learning Objectives
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1. Students present information, concepts, and ideas to an audience of listeners or readers on a variety of topics. (Standard 1.3)
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2. Students demonstrate an understanding of the relationship between the products and perspectives of the culture studied (Standard 2.2)
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3. Students reinforce and further their knowledge of other disciplines through the foreign language. (Standard 3.1)
Materials
Copies of the "student assessment rubric", pictures and cards with products to advertise.
Procedure
During the first part of the class time, one of the "creative teams" will have to present their campaign. The rest of the students will have to assess their peers. Immediately after, the teacher will divide students in groups of 3. They will have to choose three pictures from a pile (without looking) and three cards with the names of products to advertise. Students will have to write slogans for the product, if they wish, the will be able to chance only one of the pictures.
Assessment/Homework
For homework, students will have to improve the advertisement look by making a product including the slogan.
