Jennie A. Kerney
Objectives:
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1.
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Read aloud, taking turns, "The Hilltop Ad: The Story of a Commercial" found in "Fifty Years of Coca Cola Advertisements" which can be found at:
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2.
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http://memory.loc.gov/ammem/ccmphtml/colaadv.html . (7/15/2010)
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3.
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View the commercial and answer questions pertaining to the commercial.
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4.
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Learn about the "Two All Beef Patties…" Big Mac commercial.
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5.
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View the commercial at: www.youtube.com/watch?v=en4muUSIRT4. (6/25/2010)
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Activity Four:
Depending on the individual class being taught, it may be necessary to condense it for your students. If at all possible, I prefer to have my class read the entire selection. This reinforces reading skills which my students can definitely benefit from.
Students will then be able to view the Hilltop Coca Cola commercial jingle and decide what aspects of that jingle made the product appealing. For most, if not all, of these students, this will be the first time they have seen this commercial. This can be viewed on
www.youtube.com/watch?v=FvTqW6on8MA. (6/25/2010)
This commercial was such a great success, that there have actually been at least three re-makes of it.
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They will answer questions about the commercial and write down what their reaction to it was. They will then decide if watching this commercial would have any affect on their purchasing of the product.
Questions to be answered pertaining to the Hilltop video:
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1.
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Does the music go with the video? Why or why not?
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2.
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What message does the video hope to convey to the viewer?
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3.
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What did you think about when watching the video?
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4.
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If you could change anything about the video, what would it be?
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5.
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Does watching this video make you want to have a Coke?
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6.
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What special techniques were used in this video? (special lighting, bright or dull colors, filming tricks) How do these affect the mood of the commercial?
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7.
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Do you find the song/music catchy? Why or why not?
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8.
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What do you think made this commercial so catchy that it was able to be successfully remade a decade later?
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The second commercial jingle that we will learn about is the McDonald's "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" This was written and performed for McDonald's in 1974 by Mark Vieha. His intent was to turn the ingredients into a tongue twister. After he sang it, then it was sung by actors, but it became even more popular when McDonald's decided to use real people. In 2003, American Greetings and Carlton Cards released a Christmas ornament of a Big Mac, on which the slogan was both printed and played aloud by pulling a string.
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This can be viewed on www.youtube.com/watch?v=en4muUSIRT4. (6/25/2010)
There were contests that offered a free Big Mac if a customer could sing the jingle. It actually became the number one requested song on the radio, and it wasn't even a song.
The jingle was so successful it was brought back by McDonald's in 1996 and then once again in 2003. For Big Mac's 40
th
anniversary, McDonald's started a campaign on
MySpace.com/BigMacChant to get customers to do a remix of the song. Big Mac still remains a high volume product. The Big Mac is still marketed as a core product of McDonald's.
Students will then answer the same questions, this time pertaining to the Big Mac song.
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1.
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Does the music go with the video? Why or why not?
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2.
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What message does the video hope to convey to the viewer?
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3.
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What did you think about when watching the video?
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4.
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If you could change anything about the video, what would it be?
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5.
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Does watching this video make you want to have a Big Mac?
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6.
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What special techniques were used in this video? (special lighting, bright or dull colors, filming tricks) How do these affect the mood of the commercial?
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7.
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Do you find the song/music catchy? Why or why not?
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8.
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What do you think made this commercial so catchy that it was able to be successfully remade a number of times?
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