Jennie A. Kerney
One of the most popular and successful commercial jingles of all time was the "I'd like to teach the world to sing" for Coca-Cola. In 1971, the song came about as the result of a plane making an emergency landing due to fog.
Bill Backer was the creative director for the Coca-Cola account, and as he recalled in his book The Care and Feeding of Ideas,
In that moment…I began to see a bottle of Coca-Cola as more than just a drink and the words, "Let's have a Coke" as actually a way of saying, "Let's keep each other company for a little while. And he could hear those words being said throughout the world. So that was the basic idea: to see Coke not as it was but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes .
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