Jennie A. Kerney
Objective:
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1.
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Students will be able to describe favorite commercial jingles.
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2.
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Students will describe why it is memorable to them and what makes it so.
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Activity One:
Without thinking too much, list the first five jingles that pop into your head and the product associated with it, then can you identify the one that is the least favorite.
For each jingle, please answer the following questions:
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1.
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What is the commercial about?
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2.
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Who is in it?
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3.
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Why do you like it?
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4.
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What appeals most to you?
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5.
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How does the jingle affect the tone of the commercial? (serious, funny etc.)
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6.
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What makes the jingle so effective? (words, catchy tune etc).
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7.
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Did you try the product because you heard the jingle?
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Students will then share what they have written. Results should be posted on the board to see what similarities/differences they come up with.
Wrap-Up/Homework
Pick one commercial that you like and try to find background music that would be effective for selling the product. In other words, the commercial will be watched with only the background music being heard. Be creative and use various genres of music outside your comfort zone.
During class, ask students to explain why they chose a particular piece of music. Get feedback from the class.
Activity Two:
Before doing the matching section, have students view select commercials via youTube (found under the specific jingle in the matching section) and answer the following questions:
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1.
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Does the music go with the video? Why or why not?
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2.
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What message does the video hope to convey to the viewer?
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3.
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What did you think about when watching the video?
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4.
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Does watching this commercial make you want to buy the product?
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Manufacturers create jingles to encourage consumers to think about their product. Here are some top jingles of the twentieth century. Can you match the jingle to its product? If I sing the first phrase, can anyone sing the next phrase? Better yet, can you sing the entire jingle?
Activity Three:
As an extension of the previous activity, see if the students can make up their own matching game, with the object being to see who can stump the most classmates. They can set this up in 2-4 teams. After they are finished, they can recite or sing a jingle and if no one can figure out the product they can write it on the board. The team who has the most unrecognized jingles wins
