Denise M. Massari
Essential Question: How does cultural relevance in advertising manipulate me, as a consumer, to purchase products?
Overview
Students will use prior knowledge as well as current teaching of customs, traditions and practices within the Latino community to analyze advertising via print and media. Students will answer the question, "Is it the quality of the product that is compelling people to buy this or is it the connection they feel to the product through its advertising?" As a result of this unit students will be able to apply the strategies used to analyze the advertising as a means of recognizing themselves as a target audience.
Objectives
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Students will identify cultural elements in advertising mediums
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Students will analyze advertising mediums from both a consumer and marketer's lens
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Students will create a culturally rich advertisement
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Timeline
Since world language is thematically based, this unit can be used at any level of the language study. The higher the level of study, the more in depth the unit may be pursued. The English curriculum of New Haven public schools addresses aspects of this unit in the 10
th
and 12
th
grades, so this would work nicely as in interdisciplinary project. Regardless of which avenue teachers choose commercials, print or both the unit should take two weeks to complete unless the teacher chooses to use this unit as daily cultural exposure segment, in which case the unit would take four.
