Denise M. Massari
Assumption: Students will have completed the assignment from the day before as they will have been given some time to complete the assignment in class.
Objectives:
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Students will critique advertisements for cultural elements by examining and analyzing commercials and print advertisements.
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Students will review and apply proper editing techniques by completing a structured and guided version of the process itself.
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Students will use the target language to express and defend their opinions and positions by engaging in whole group discussion regarding their observations of advertisements and commercials.
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Activities:
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Warm-up: quiz on the vocabulary terms from this unit.
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Review of terms / quiz
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Group review and edit of previously written letter to local CVS on overhead. Review of editing symbols and terms will be necessary.
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Group sharing and viewing of examples of and / or links to culturally relevant ads. If technological resources are available, viewing of actual commercials will be possible.
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Students will make note of observations: length of commercial, characters, visual appeal, music, voice, etc…
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Paired sharing and then whole group discussion of observations
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Assignments: Edit and re-write persuasive letter. Brainstorm and outline ideas using a storyboard for creating an audience targeted commercial.
Since Lesson 6's objective is for students to create their own target audience advertisement using the concepts taught regarding market targeting throughout this unit, it is clear that teachers can decide for themselves the manner in which this is achieved. Meaning, this culminating assessment will look different according to content area and age group. I, as a Spanish teacher, will most assuredly want target language usage while a history teacher may want to include a particular historical period or political agenda. And while the final project may look different, I believe that regardless of content area, all subject matters can employ significant pieces of the lessons outlined above.