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Warm-up: students will arrange a letter (based on homework assignment) in order
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Review warm-up and discuss sentence order, transitions and organization of letter
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Question: Is the letter a weak or strong argument?
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Students will work in small groups and share letters they have written
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Group will analyze letters: What are the most persuasive elements of the letters shared? And share their findings with the class
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Introduction of marketing terms -- audiencia a la que está orientada la emisión, mercado objeto, destinar _ a _, apuntar a, estrategia de marketing, mercadotenia de grupos étnicos, marketing multicultural, posición, -- target audience, target market, to target , to aim, marketing strategy, ethnic marketing, multicultural marketing and position
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Reflection on Taco Bell: Based on what you can remember of Taco Bell for whom or for which community (ies) is the product? (Use of some of the terms above)
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Group discussion of Taco Bell reflection
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Picture of Gidget the picture of Gidget will be used for discussion and used as a means of learning and using the remaining terms above in context.
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Partner or small group discussions. Sample questions: ¿Qué tipo / clase de perro es? ¿Representa algo especial? En tu opinion, ¿por qué usó Taco Bell este tipo de perro en particular? ¿Qué opinas del uso del perro? (What type of dog is this? Does it represent something special? Why do you think Taco Bell used this particular type of dog? What do you think of the usage of the dog?)
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Viewing of Taco Bell Revolution commercial found at www.everwonder.com/david/tacobell.html
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Observations discussion and analysis in small groups
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Whole group sharing on large sheets of paper taped on wall around the room and discuss
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Viewing of Taco Bell commercial Viva Gordita -- found at same referenced site above
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Same protocol after viewing the first commercial
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Review Mexico's Independence Day
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Discussion and/or reflective note jotting before discussion: "¿Para quiénes es este anuncio? ¿Por qué opinas así? ¿Por qué seleccionaron este evento/costumbre en particular? Por lo general,¿qué opinas del anuncio? ¿Cuál es la posición del product después de ver el anuncio? ¿Es ejemplo de buen estrategia de marketing? (Who is this commercial for? Why do you believe this? Why did they choose this particular event/ custom? Overall, what do you think of the commercial? What is the product position after viewing the commercial? Is it an example of good marketing strategy?)
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