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Drawing on Success for Successful Marking: African-American/ Black Market Profile (Magazine Publishers of America: www.magazine.org/profiles, 2008)
Drawing on Success for Successful Marketing: Hispanic/Latino Market Profile (Magazine Publishers of America: www.magazine.org/profiles, 2008)
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Maull, Samuel. 50 Cent Sues Taco Bell: USA Today www.usatoday.com, July 23, 2008 (last accessed June 28, 2010)
Sadowski, Michael. Adolescents at School Perspectives on Youth, Identity and Education. Harvard Education Press, 2006. Great read! This book outlines and explores the difficulties teenagers have as they search for their own identity amidst the construct of "school".
Stevenson, Mark. Taco Bell's Fare Baffles Mexicans: The Seattle Times October 10, 2007http://seattletimes.nwsource.com/html/businesstechnology/2003937804_tacobell100.html (last accessed July 2010)
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Taco Bell Commercials www.everwonder.com/david/tacobell.html (Last accessed July 20, 2010) At this site you may find a library of full-length and clipped Taco Bell commercials.
U.S. Census Bureau www.quickfacts.census.gov/qfd/states/00000.html (last accessed May - June 2010)
Use Demographics to Understand Your Target Market: Marketing and Advertising
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Marketing Trends in a New Multicultural Society
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What is Mass Marketing? http://www.wisegeek.com/what-is-mass-marketing.htm (last accessed July 2010)
http://www.ibiblio.org/pub/electronic-publications/stay--free/ml/targeting.pdf
Media Trends Track. TV Basic: Ethnic Buying Power www.tvb.org/rcentral/mediatrendstrack/tvbasics/55_EthnicBuyingPower.asp (last accessed July 24, 2010)
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Taco Bell -- Wikipedia www.en.wikipedia.org/wiki/Taco_Bell
Taco Bell: Mexico City http://www.lycos.com/info/taco-bell-mexico-city.html
History of Chihuahua http://www.gotpetsonline.com/chihuahua/chihuahua-for-sale/history-of-chihuahua.html
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Ethics Soup: Gidget the Chihuahua Dies: 'Yo Quiero Taco Bell' Stereotype http://www.ethicsoup.com/2009/07/gidget-the-chihuahua-dies-yo-quiero-taco-bell-stereotype.html
AMM http://www.americanmulticultural.com/
More Resources
Taco Bell Fiesta Commercial http://www.spike.com/video/fiesta-platters/2938318
Taco Bell Roosevelts http://www.youtube.com/watch?v=Qy195MGsLsE
The Mexican Revolution of 1910 www.mexonline.com/revolution
