Denise M. Massari
Lesson 1
Assumption: The various forms of advertising print, radio and television have already been explored and discussed prior to this lesson.
Objectives:
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Students will develop an initial understanding of "market targeting" in geographical terms by analyzing demographic charts for their school, New Haven and the United States at large and their own shopping experiences.
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Students will use the target language to express their ideas and opinions on the subject of geographical market targeting.
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Activities:
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Individual and then whole group analysis and discussion of demographic charts (see apendix A for U.S. demographic chart). Note: teachers will need to remove (white out) information from chart to create analysis assignment for students.
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Share magazine search findings and review preterite tense endings and direct object usage
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Chart magazine findings on board
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Inquiry and discussion on consumer products and geography
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Share personal shopping experiences regarding difficulty locating particular products and how those experiences reflect society's attitudes
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Introduction of term "targeting" as a marketing strategy
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Discussion of how market targeting affects students as consumers
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Discussion: Should Latino products be sold in your local neighborhood shops?
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Assignment: Write a letter (in the target language) to their local CVS, Walgreens, etc… petitioning to have at least one Latino magazine offered for purchase and the reasoning behind why such request should be obliged. It is assumed that students will use the class discussion as a large basis for their letter but it is hoped that once students begin to write and reflect, their personal ideas and opinions will come to the surface. This assignment, whether completed in Spanish and English will aid in the development of student writing since this piece is a form of persuasion essay. It will more than likely be necessary to review the elements of a persuasive essay and transition words (in Spanish).