Cassidy, John
Explorabook: A Kids' Science Museum in a Book
. Klutz Press: Palo Alto, CA, 1991. (An excellent reference book that allows you to explore concepts right in the book.)
Friedhoffer, Bob.
Physics Lab in a Hardware Store
. Franklin Watts: New York, NY, 1996. (Excellent resource for the concepts of simple machines.)
Hiam, Alexander.
Marketing for Dummies.
IDG Books: Chicago, IL, 1997. (Simple and easy to read reference for the learning of marketing.)
Ind, Nicholas.
Great Advertising Campaigns
. NTC Business Books: Lincolnwood, IL, 1993. (Very interesting reading on the great advertising campaigns of the 20th Century, foreign and American.)
Lafferty, Peter.
Forces & Motion.
DK Publishing: New York, 1992. (Excellent reference and resource for concepts concerning simple machines.)
Macaulay, David.
The New Way Things Work
. Houghton Mifflin: Boston, 1998. (All of Macaulay's books deal with how things work. The writing and illustrations clearly show the reader simple and complex concepts.
The Way Things Work
series also includes a kit and CD-Roms, which allow students more exploration of concepts; available at on-line bookstores and elsewhere.)
www.howstuffworks.com is an excellent on-line resource that shows you how things work from a block and tackle to zippers. You can use this web address to go directly to simple machines: http://science.howstuffworks.com/channel.htm?ch=science&sub=sub-engineering They also have a CD-Rom that is more academically-inclined than The Way Things Work.