Sophronia L. Gallop
Lesson Five
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Objective
: Students will reflect back on writing successful ads. They will work on incorporating figurative illustrations into language writing skills.
Instructions
: Describe several ads. Identify the difference. Write an an ad using the work requisitions (one for each type).
Della Femina, Travisano and Partner, Inc. Work
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Requisition
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625 Madison Avenue
New York, New York 10022
Client _____ Date _____ Job No. _____
Product _____ Caption _____
Account Executive _____
_____
Instructions:
Creative Team: _____ Copy-Art _____
_____
Publications
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Issue
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Space
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Size
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safety
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Screen
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Closing
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Date
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Color
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Production Estimate Needed _____ Copy Due _____
Order Space _____ Tentative _____ Layout Due _____
Mechanical Due _____
* Work Requisition Form: In an advertising agency, each specific writing assignment is authorized on a form like this.
Client:
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Copywriter’s Name
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Medium:
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Date:
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Insertion Date: 5/6
Subhead:
Head:
Pix:
Text:
Pix:
Caption:
Caption:
Text:
Logo:
Copy Sheet: Each element appears in the order you see it in your own mental visualization of the ad. Note spacing; don’t crowd copy. Elements must be reentered by name whenever there is a typesize change in your visualization.
The last area of writing we will work with will be the terminology of sewing and fashion designers.
Students will be expected to enter new words into their journals each day with anticipation of tests.
In conclusion, writing has no boundaries. Through this unit, I have found that writing creates new and exciting approaches to fields not normally associated with the writing activities. The designers need skills other than sewing and pattern construction. At every step along the way he uses verbal and written expression and communication of his ideas as well.
Through this unit I hope my students will acquire such skills in expression.
The illustration enclosed were drawn by Willie E. Gallop III.
Thank You.