The American Council on the Teachers of Foreign Languages (ACTFL) require teachers to teach subject matter with the five goals of foreign language learning always in mind. The five C's, as they are commonly referred to, can all be addressed through this unit.
Communicating in a Language other than English: Students will be required to write, memorize and perform a Spanish language advertisement for a product of their choice as the final project of this unit.
Gain Knowledge & Understanding of Other Cultures: Students will undoubtedly gain a deeper understanding of Latino culture(s) and will also gain new insight into other cultures.
Connect with Other Disciplines & Acquire New Information: The unit will allow for students to learn about marketing and advertising by analyzing things they are used to seeing everyday: actual television commercials. They will further their knowledge about consumption beyond that of a consumer to become aware of the processes that take place to sell products.
Develop Insight into the Nature of Language and Culture: The unit calls for students to view Latinos culturally as consumers. Thinking about how to reach this target audience will require students to develop awareness about, and make comparisons to, the culture and traditions of Latinos.
Participate in Multilingual Communities at Home and Around the World: Although the unit does not require students to participate in such communities orally, it will underscore the way in which students participate in the Latino culture through consumerism.