Albarran, Alan B., ed. The Handbook of Spanish Language Media. New York: Routledge, 2009 A country-by-country examination of Spanish language media.
Dávila , Arlene. Latino Spin: Public Image and the Whitewashing of Race. NY: New York University Press, 2008. Critical studies perspective on the representations of Latino in American culture.
Dávila , Arlene. Latinos, Inc.: The Marketing and Making of a People. Berkeley: University of California Press, 2001. Thorough explanation of how advertising and commercial culture helped shape the Latino/a identity.
Delgado , Richard and Jean Stefancic , eds. The Latino/a Condition: A Critical Reader. New York ; London : New York University Press, c1998. Explores the struggles of the varied Latino peoples for identity, recognition, and legitimacy in the United States.
Habell-Pallan, Michelle and Mary Romero, eds. Latino/a Popular Culture. New York: New York University Press, 2002. A collection of critical essays on Latino popular culture.
Halter, Marilyn. Shopping for Identity: The Marketing of Ethnicity. New York:
Schocken Books, 2000. Discusses how people connect to their ethnic heritages through consumer culture.
Kanellos, NicolaÌs. Thirty Million Strong: Reclaiming the Hispanic Image in American Culture. Golden, Colo.: Fulcrum Publishing, 1998. A chronological analysis of the changing images of Hispanics in the United States.
Negrón$-Muntaner, Frances. Boricua Pop: Puerto Ricans and the Latinization of American Culture. New York: New York University Press, 2004. Puerto Rican responses to the Latinization of America.
Tiegel, Elliot. The Latinization of America. Beverly Hills: Phoenix Books, 2007. A chronological account of how Latinos have been changing America from 1977 to 2007.
Ethnic Images in Advertising: An Exhibition co-sponsored by the Balch Institute for Ethnic Studies and the Anti-Defamation League of B'nai B'rith. Philadelphia: The Institute, 1984.
Hispanic Fact Pack 2009 Edition: Annual Guide to Hispanic Marketing and Media. Detroit: Crain Communications Inc., 2009. Statistics on the Hispanic Market.
Selig Center for Economic Growth, Terry College of Business, The University of Georgia, July 2009. Statistics on the Hispanic Market.